If you have been following my Online Marketing with SEO work, and have had your share of late nights trying to understand SEO then you will know that Online Marketing and SEO is not as easy as is sometimes suggested. But you will also know if you started without Keyword Placement, that you have wasted valuable months and even years. Not to mention all the costs like Blog and Email List Hosting, and it’s all because of simple misdirection an incorrect Keyword Placement.
Keyword Placement is the one single most important factor which determines your rate of growth, next to compelling content. Absolutely everything you do online from Blog SEO, Blog Posts, Comments, Forum Discussions, Publishing, Solo Ads and the rest of the never ending methods of attracting visitors is based on Keyword Placement. And as I have recently discovered, the correct Keyword Placement can have your Blog, Video, Articles and E-Books show up on the First Search Result Page in a matter of Days not Months or Years.
One need to always consider and accept the fact that targeting the correct audience will require preparation and proper planning. But also that targeting an interested audience is the only way to make money online regardless of your method, be it Blogging, Affiliate Marketing or otherwise.
Another common SEO mistake is submitting a Site Map to Google, because if you do not then Google cannot find its way to your Blog. A Site Map reveals the Keywords and Keyword Phrases which describes your work best so it can be categorized accordingly. Submitting a Site Map is easily done by installing a Plugin like “All in One SEO” or “Google XML Sitemaps”, but you also need to check in the “Google Search Console” that the Sitemap is indeed accepted and understood.
I recently had an “HTTP 404 Error” on my Blog Sitemap, which kind of freaked me out just a little because I was under the impressions everything was completed successfully. And after some intensive research I found that this appear to be quite a common problem, but easily fixable.
Now a Sitemap URL normally end with “/sitemap.xml”, but sometimes an extra (Dot/Full Stop) is added at the end from inside the Google XML Sitemaps Plugin and may be one of the reasons for the “HTTP 404 Error”. Luckily this is easily rectified by simply deleting the old Sitemap from the Google Search Console and simply copy/paste the Sitemap URL from the Plugin, only discarding that last full stop.
But let’s get back to Keyword Placement, just thought I’d better share some latest findings that made a huge difference to my own Sites and Videos Ranking Capability. The first few lines of your content is also your most profitable lines to work with, because that is how your Content get Categorized by All Major Search Engines like Google and Bing. Which is why the Site Title (H1 Header) and Post Title (H2 Header) with Widget Titles (H3 Headers) and the first 160 Characters of your Content Body is the only way you will make money online with your Blog.
The challenge however is to use those Search Phrases as part of Description Context and not just cram a bunch of Search Phrases in there that makes no sense. Within a Description the Search Phrase targeted should appear at least 2 – 3 times, and can prove a lot more challenging when using Search Phrases in Context.
For best results with Keyword Placement it’s always advised to try and create a fusion between your site Long Tail and Short Tail Keywords, and then include these Search Phrases in both Title and First 160 Characters because that is normally recognized as your Content Description.
That is the Description you may also see in the Meta Description of sites on a Search Result Page in Any Major Search Engine. You have the Site Title normally at the top in Blue, then the URL right beneath it in Green with the Description Text in Black. You may also notice some Keywords in Bold within the Meta Description, which will be the Keywords the Site currently Ranks for.
Exactly which Keywords and Search Phrases to use will be different to each person depending on the Niche you choose to make money online with. It is always better to target Keywords and Search Phrases with a High Search Volume and a Low to Medium Competition, but even then it may take a while to actually appear in Google Search Results.
Search Engine Optimization is quite basic and mostly Logic once you get the hang of it, but it is the less travelled path for a reason. While actual Ranking may increase quite rapidly with correct Keyword Placement, it may involve weeks and even months of proper research to obtain those relevant Keywords and Search Phrases.
You may even end up changing the Blog and Post Title a few times in the Meta Description, but when you do be sure that you also check on the Sitemap in the Google Search Console. Remember that when you change Keywords and Search Phrases the entire Sitemap also changes, and if you do not update that it will be like giving Google the Wrong directions to your site.
Proper Search Engine Optimization really is as simple as merely telling All Major Search Engines exactly what your Blog, Video, Article or any Content is about. The basics always come down to Title, Description and how many times the Search Phrase appear.
Keyword and Search Phrase Placement is your Direction, and it’s So Much More Important than Speed. Making Money Online is a Numbers Game of how many hours, days, weeks, months and even Years you’re prepared to keep going.
Post Title Tip – Try avoiding words like “and” or “at” in a Post Title because this will sometimes show up as a Special Character (&@$%) which is not considered SEO Friendly and will decrease your Blog SEO Score.
This also goes for Video, Article and E-Book titles because at some point in time those Titles are going to show up in Google Search Results. Which is why it is so important to use the Search Phrases in Context because that is the Description that a Visitor will read.
This is also part of the “First Impression”, what does your potential buyer see when they look at the Meta Description on the Google Search Result Page? Do they see a desperate attempt at a sale, or an actual professional suggestion to relevant, unique and compelling content?